Personal Branding Guide. Photoshoot with Kate Stott – Happy Little Doers

11th April 2022

I was so happy to photograph the lovely Kate Stott recently. A mum entrepreneur with a passion to support learning through play, her business Happy Little Doers was born in Lockdown; her flashcards have flown off the shelves and with new creative educational items being introduced regularly she is now being stocked in Not on the high street, Waterstones and curated in John Lewis.

Kate was keen to celebrate and elevate her brand with some new personal branding shots. It was a pleasure to collaborate with her to get the photos she needed to both celebrate her success and elevate her brand presence.


3 steps to getting the best out of your Personal Branding shoot

1. location location location

Kate wanted to capture lots of variety in the images. We discussed possible locations and decided to shoot at Kate’s house as she wanted clients to feel welcomed to her home and give a behind the scenes feel. Kate had a lovely bright home and we were able to capture some lovely shots of her relaxed within it. If shooting at your home doesn’t feel quite right for your brand or the thought feels you with dread, there are lots of other options below:

  • Cafe location – with planning in advance; a lot of cafes will let use their premises for the price of a coffee and cake and\or a shout out on our social media. So you can enjoy some yummy treats whilst getting some fab relaxed shots.  
  • Outside – I am constantly on the look out for great locations and have shot in a variety of backdrops. From graffitied walls to woodlands, we can find the best location to suit your brand.
  • Your place of work – Gyms, salons, shops, offices picking a location that is right for you is key. As long as it has a good natural light source – window, we can work together to get shots unique to you and your brand.
  • Hired airB&B, Hotel room – people often think office space when thinking of headshots but actually there are so many options that may be better suited to your brand. To give you the stand out you need you may even want to consider hiring a location for the day. 

2. Planning

Although Kate doesn’t meet all her clients she knows exactly who they are and is always creating ways to give her products a personal touch. Pre-shoot we shared and created mood boards together to agree a look and feel for shots. We wanted the images to show Kate’s professionalism and dedication while also being warm and playful. We also had a pre-shoot call to confirm the shot list and location prior to the shoot day. So on the day Kate could relax knowing shots we would cover and have some fun too.

Personal Branding shoots are a creative collaboration, and I love to really tailor shoots to give your brand the stand out you deserve so below are a few of the things I would love to know about you and your business:

  • What feeling do you want your imagery to evoke, confidence, fun, inspiration, excitement.
  • Who are your clients
  • What do you offer, product, service?
  • How do you want to be seen?
  • How many shots do you need and where are you using them

3. What to wear and props

Kate and I discussed outfits pre-shoot. Kate picked three outfits that suited her brand colours and complimented her home location. On all my shoots I advise wearing something you would usually wear, feel your best in, this will help you feel comfortable and bring you natural confidence. Tonal colours always work really well. Props can also be key to telling your brand story below is a list of possible props to consider:

  • Laptop
  • Gym equipment – on a branding shoot I did for BodyReconnect we used Yoga balls and Mats
  • Note books – ideally brand coloured
  • Your favourite pen 
  • Mug 
  • Plants/Flowers that fit in with your brand identity
  • People are you client facing, people can be props, ask a friend to stand in 
  • People your family – the people behind the brand. Often those who support us are integral to our success.
  • Items you sell

Need fresh, vibrant brand photography to bring your personality to your business?